What Do You Do When You Can't Give the Customer What They Want?

A Subscriber (actually a few subscribers) asked me, “What do you do when you can’t give the customer what they want?” This video is my first answer to that critical question. I’ll share more tactics for what to say when you can’t give the customer what they want, but this video is enough to get you started. For more ideas like this, sign up for my blog.
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