Live Virtual Customer Service Training | Myra Golden
Live virtual training · Customer service · De-escalation · From the studio

Your team will not watch this. They will be in it.

Most virtual training is a person on a webcam and a grid of cameras going dark one by one. This is a broadcast. Myra works from her Tulsa studio with a producer in the booth, your scenarios on screen in your own language, and a room that is asked to do something every few minutes: a number in the chat, a line said out loud, a customer brought from a five to a one inside a breakout. Cameras stay on because there is something to do. By the time the Zoom closes, the 3R Conversation Control Method™ is not something your team heard about. It is a structure they have already used, and your supervisors will hear it on the next shift.

Myra Golden mid-session in her broadcast studio, with an on-screen card beside her
Myra, live from the Tulsa studio
2.5to3 hrsLive on Zoom, from Myra’s studio. Built for your team before the date. Recorded for the people who could not be there.
$5,000Flat. No per-seat charges. Bring twenty or bring two hundred, the room does the same things.
19→4 minAverage handle time on one call category at a utility contact center after her training. Their measurement.
17Private engagements a year, in person, virtual, and custom video combined. That is the whole calendar.
What the room sees

A studio, a producer, and a room that is never allowed to drift.

Three moments from inside an installation, with the card the room sees beside her. Look past the lighting and the lower thirds. Notice what the room is being asked to do in each one, because that is the whole design: attention is engineered, and the structure goes in while the room is busy answering.

Myra Golden in her studio beside the on-screen prompt that opens an installation: keep your call close, we are going to need it
01 · The Ask

“Keep your call close. We are going to need it.”

Every few minutes the room is asked for something. A yes in the chat. A number. A line said out loud. Nobody watches this. They answer it, and because they answer it, they stay.

Myra Golden in her studio beside the Pattern Exercise board: six numbers found in round one, thirty-one in round two
02 · The Proof

Six numbers in sixty seconds. Then thirty-one.

Same numbers, same board, same people, one minute apart. The only thing that changed is that the room now knows the structure. Your team makes the case for the method before Myra has made it for them, and then they type their own two numbers into the chat, and the room believes it.

Myra Golden in her studio beside a team card showing Regulate, Redirect, and Resolve lines written for a billing queue
03 · The Card

A card on screen while she teaches. In their hands when the Zoom closes.

The scripts on it were written for one queue. Yours is built from your questionnaire and your calls, and you see every card before your team does. A supervisor can coach off it on Monday without Myra in the room.

Myra Golden in her broadcast studio, smiling, arms open, mid-session
The Tulsa studio

The production is not the point. Attention is.

A built studio with broadcast lighting and sound. A producer in the booth running the cards, the breakouts, the chat, and the clock, so Myra never looks away from your people. Lower thirds that name the move the room is practicing. Six people or six hundred, the room is doing the same things, and it does not get to drift.

Teams tell her afterward that it did not feel like a webinar. That is because it was not one. It was two and a half hours of your team working, with the architect of the method standing in front of them, on a screen that was built to hold them.

Her signature, online · The 3R Live Lab™

Your breakouts do not run as role play between teammates. They run against a customer.

Every other virtual training sends your people into breakouts to pretend to be angry at each other. Myra sends them in to face a customer she built for your company. Named. Scripted from your real calls. Calibrated to the exact fire your reps walk into on a Tuesday. Their job is to bring that customer from a five to a one in five turns or fewer, and they can feel the number dropping as the structure takes hold.

Myra, in the studio, the morning of a live workshop · six minutes on how the Lab is built
01
One device. One screen-sharer.Each breakout opens an AI on one device, ChatGPT, Claude, or Gemini, and one person shares the screen and leads. Myra drops the day’s character into the chat. No accounts to create, nothing to install.
02
Talk to the customer like they are on the phone.The group speaks to the character out loud, in turns, the way a call actually goes. The character pushes back the way your customers push back, because it was written from your recordings.
03
Five down to one. In five turns.Regulate, then Redirect, then Resolve. The intensity score drops in real time as the structure is applied. Then the group brings one win moment back to the main room and says it out loud.
04
Your team meets named characters.One character per step, so your people practice each move against a customer built for it. If your queue is regulated, the shape holds and the content changes: the unpaid balance, the denied claim, the member who cannot get through.

For regulated environments, a note before anything else, because it is the first question IT asks. If your organization cannot allow an AI tool on a work device, the Lab still runs. Every scenario has a traditional breakout version built alongside it. Air-gapped contact centers, locked-down devices, no exceptions needed.

How every installation opens

Before a word about the method, the whole room plays.

A link goes in the chat and every screen in the room opens The Pattern Exercise at once. Two rounds. Sixty seconds each. In Round One, a room of two hundred finds six numbers. Shown the structure, the same room finds thirty-one. Once they know the pattern, they move with confidence, they move faster, and they succeed. That is the entire premise of the day, felt in two minutes instead of explained in an hour, and it is exactly what the 3R Conversation Control Method™ does to a hard conversation.

Then the room types its own two numbers into the chat, and from that moment on, nobody in it needs convincing.

99 numbers. 60 seconds.

Play the exercise Myra opens every room with. Two minutes. No signup. Your phone.

Or open it on its own page
How she prepares · She has already heard your calls

Before she teaches your people anything, she has listened to them work.

Most trainers ask for an org chart and a logo. Myra asks for a sample of your recorded calls and your chat transcripts, and then she sits with them. Both sides of the line. What your agents already do well. The tone the customer brings. The exact turn in the conversation where the structure would have changed the outcome. Those calls become the scenarios your room practices on and the characters your team meets in the Lab.

Research proof · Live virtual

What stood out was how intentional Myra was in understanding our team, our customer interactions, and the challenges we face day to day. The adjustments and personalization throughout the process made a significant impact.

Heather NelsonCustomer Support Supervisor · Xylem
Adoption proof · Live virtual

I have already received numerous emails from the audience about how much they learned and how they have already implemented some of the tools and techniques into their daily work.

Amy NofzigerCustomer Experience & Audience · AARP
What an installation looks like

Three phases. One broadcast. A playbook they keep.

A live virtual installation is not a calendar invite. It is a deep intake, a tailored build, and a produced broadcast, and the build is where most of the work happens, long before anyone clicks the link.

01

The Discovery

It begins with a 30-minute conversation with Myra. Then a 20-page discovery questionnaire your leaders and frontline supervisors complete in detail. Then your recorded calls and chat transcripts, reviewed by the person who will teach your room. She learns your language before she writes a word.

02

The Build

This is where the day is actually made. Your scenarios, your policy language, and your customer types go into the on-screen cards, the fillable workbook, and the Lab characters, each one named and scripted for your queue. Then she rehearses the broadcast with her producer until every transition is clean. Nothing arrives off a shelf, because nothing was ever on one.

03

The Live Installation

Two and a half to three hours on Zoom, from the studio. The Pattern Exercise. The 3R Conversation Control Method™ demonstrated, taught back, and drilled out loud. Four to five breakouts in the 3R Live Lab™. Then the playbook, the workbooks, and the recording. The result: the structure is still in use in December.

What your team keeps

Webinars send a recording. Installations send a playbook.

The centerpiece

Your Calibrated 3R Playbook

A reference card built around your scripts and your industry’s language. The 3R structure on one side, your team’s most common escalation moves on the other. Print it, share it, coach off it.

The workbook

Fillable workbooks for every attendee

Built around your escalations. Your team writes in them during the session and keeps them as a study guide and a coaching reference afterward.

The recording

The full installation, yours

For new hires, for the people who were on the queue that morning, for onboarding. Yours to re-watch internally for as long as you employ the team that was in the room.

The architect

Myra herself, live

Your team is not trained on a method. They meet the person who built it, ask her their hardest question, and hear her answer it in their language.

What supervisors hear on the next shift

Seven things your team will do that they did not do last week.

These are not learning objectives. They are sentences your supervisors will hear on the very next shift, from people who did not have them before the Zoom opened.

1Take control of any call.Even when the customer started yelling. Especially when the policy says no.
2Bring an angry customer down.Walk in at a five. Walk out at a one. Without conceding ground or losing their footing.
3Deliver a no that holds.Two Doors. Close one cleanly. Open the other obviously. The customer stops pushing.
4Stop the looping caller.Name the fire. Move the bed. The repeat caller stops repeating and starts moving.
5Apologize without liability.Validate the experience, not the allegation. Especially where words on a recorded line carry weight.
6Stay calm when the queue cannot.Voice. Pace. Pause. The structure tells them what to do with each one.
7Move inside the structure without thinking.Regulate. Redirect. Resolve. Practiced against a customer who pushed back, so the real one is not the first.
19min → 4min
One measured result, in full

Nineteen minutes to four. And the customer still had to pay the bill.

Average handle time on one call category at a municipal water utility contact center, in the forty-five days after Myra’s training. The answer never changed. The customer still owed the money, still had to pay it, and still heard no. What changed was how long it took to get there, and what it cost the agent to say it.

They measured it. Myra did not. Nobody checked repeat calls, nobody verified the raw data, and nobody confirmed the result held past forty-five days. That client is under a confidentiality agreement and is not named anywhere on this site. On the call, Myra will tell you what she has, what she can say about it, and what she does not have. A number without that is not a result.

From the leaders who installed it live, on Zoom

It did not feel like a webinar. Because it was not one.

They asked for her again · Medline

“This was by far the best training experience I have ever had. Myra approaches training differently, and it was the best experience and enjoyable at the same time. I am looking forward to Medline bringing her back for more training.”

A senior leaderHealthcare Customer Experience · Medline
Gold standard · Walmart

When I needed soft skills and call control eLearning for Walmart.com Customer Care Agents, it quickly became apparent that Myra’s materials were the Gold Standard.

Betty DoyleFormer Senior Learning Designer, Customer Care · Walmart e-Commerce
What the room did after

The team is raving about your session, and they cannot wait to take it back to their team.

Sierra AbrahamManager, Employee Services · Lands’ End
Tailored to the participants

The training provided tangible strategies and real-world scenarios to apply them to our work. A perfect combination of information, storytelling, and interactivity.

A senior leaderCustomer Service & Member Experience · TYA/USA
Research proof

One of her most impressive acts of preparation was the fact that she had done prior research on our organization so the teaching would directly relate to our company. This created a feeling that we had known Myra for years.

Susan LipeA.V.P. / Regional Manager · Arvest Bank
Who this reaches

Built for the team you cannot get in a building.

This is not the discounted version of the onsite day. It is the version that reaches the people a building cannot: the night shift, the second site, the agents working from six kitchens in four time zones, and the team that cannot be off the queue for a whole day.

01

Distributed contact centers

Three sites, two shifts, one installation. Everyone meets the same characters, practices the same structure, and keeps the same playbook, so a supervisor in one city can coach an agent in another with the same words.

02

Multi-site retail and branch networks

Store and branch managers who cannot all be in one room on one day. The Lab runs from any device with a screen, and the cards are built for the conversations at your counter.

03

Regulated and locked-down environments

Banking, insurance, healthcare, utilities, and government. Recorded-line language throughout, and a traditional breakout fallback for any IT policy that cannot allow an AI tool on a work device.

The investment, stated plainly

A live virtual installation is $5,000. Flat.

No per-seat charges, no platform fees, no surprise line items. One number covers the discovery, the build, the produced broadcast, the Lab characters written for your queue, the playbook, the workbooks, and the recording.

Live virtual · Custom 3R Installation
$5,000
Flat fee. Bring twenty or bring two hundred.
  • Discovery call, 20-page questionnaire, and call review
  • A tailored build from your own escalations
  • 2.5 to 3 hours live on Zoom from the studio, with a producer
  • Four to five 3R Live Lab™ breakouts with named AI customers
  • Calibrated 3R Playbook, fillable workbooks, and the recording
Prefer the room?
$12,000
Full-day onsite activation. Travel always included.
  • The twelve-foot pole and the Forced-Conflict Exercise™
  • A full day in your building
  • Half day, $9,000
  • See Onsite Training.
Both · Leaders, then frontline
Two rooms
A common pattern: the onsite day for leaders, the live virtual installation for the teams they lead.
  • One discovery process, two rooms
  • The same playbook in every hand
  • Ask about pairing them on the call

What you provide

A Zoom link your team can join (or Myra’s producer sends one), one device per breakout group that can open a browser, completed discovery questionnaires well ahead of the date, and a sample of recorded calls or transcripts. That is the whole list.

What Myra brings

The studio, the producer, the on-screen cards built on your scenarios, the Lab characters, the playbook, the workbooks, the recording, and herself. A W-9, a certificate of insurance, and a signed agreement from Myra Golden Seminars, LLC, whenever your procurement team asks.

Questions buyers ask first

No fluff. No legalese.

Will my team keep their cameras on?

They do, and not because anyone asks them to. The room is asked to do something every few minutes: a number in the chat, a line said out loud, a customer to bring down in a breakout. People keep cameras on when there is something to do. The three frames above are what that looks like from their seat.

Our IT will not allow AI tools on work devices. Does the Lab still work?

Yes. Every Lab scenario has a traditional breakout version built alongside it, so a locked-down or air-gapped environment gets the same practice and the same structure. Tell Myra on the discovery call and the build accounts for it from the start.

How many people can be in the session?

Twenty to two hundred is the usual range, and the fee does not change with the number. Larger rooms get more breakout groups and a second producer on the chat. The room does the same things at any size.

Do we get the recording?

Yes, complimentary, for internal use for as long as you employ the team that was in the room. New hires, the people who were on the queue that morning, and onboarding classes all use it.

What platform do you use?

Zoom, from Myra’s studio, where the production runs. If your organization is on another platform, her producer sends a Zoom link your team can open in a browser without installing anything.

How far in advance should we book?

Myra keeps seventeen private engagements a year, in person, virtual, and custom video combined, and dates are released in batches rather than continuously. Early inquiries are read first. Apply with a window rather than a single date and the odds are good.

Availability

Seventeen engagements a year. That is the whole calendar.

Myra keeps the calendar small on purpose, and most of the companies that apply are not offered a date. Not because the work is not worth doing. Because every installation gets weeks of discovery, a build from your own calls, a produced broadcast, and a playbook your supervisors coach from, and that depth does not scale to fifty dates a year. She will not pretend it does. Apply with a window rather than a single day, tell her what the queue is carrying, and if it is a fit, you will hear it quickly.

17Private engagements a year, in person, virtual, and custom video combined.
BatchesDates are released a few times a year, not continuously. Early inquiries are read first.
YoursShe listens to your calls first. Then she builds the room around what she heard.

Confidence in Every Conversation.

Apply for a Date