Stop Apologizing to Your Customers. Say This Instead. 3r conversation control system contact center training customer experience customer service de-escalation May 14, 2026

Ā In 1998, a man named Doug Wojcieszak lost his oldest brother.

Jim went into the hospital. The staff mixed up his chart with their father's chart. His heart attack was misdiagnosed. And Jim, who should have walked back out, did not.

What happened next is the part I want you to sit with.

The hospi...

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