De-escalation Academy 2.0 Launch — Save 15% through October 31. Use code GOLDEN15.

INTRODUCING

De-escalation Academy 

The step-by-step, psychology-backed system that helps your team handle any tough customer interaction with calm, control, and confidence—on the phone, in person, or in chat.

 

A digital course brought to you by Myra Golden

Enroll Your Team Now!
 

De-escalation Academy gives your team the confidence to lead every interaction—on the phone, in person, or in chat—with calm, clarity, and control.

Whether they’re managing high call volume, face-to-face frustration, or back-to-back emotional conversations, this framework helps your team reduce escalations, protect their energy, and close interactions with confidence.

Is De-escalation Academy right for you? Let’s find out…

 

If you lead a customer-facing team—on the phone, face-to-face, or in live chat—and you’re tired of tense conversations spiraling out of control…


You want your employees to feel calm, confident, and in charge.
This is for you.

 

If you manage a call center, healthcare front desk, veterinary team, or service business where emotions run high and your staff takes the heat…


You want to protect your people and your customer experience.
This is for you.

 

If you’re running a small but mighty teamplumbing, lawn care, retail, credit union—and you want better language, fewer escalations, and faster resolutions…


You’re ready for training that actually works in the real world.
This is for you.

 

If you saw yourself (or your team) in any of these…


You’re not just welcome here—
You’re exactly who I built this for.

 

Enroll Your Team Now!

Need the Details for HR or L&D Review?

We’ve prepared a one-page specification sheet that includes:

-Learning Objectives

-Learning Outcomes

-Progress Tracking & Reporting

This document is designed for HR and L&D professionals who need measurable objectives, outcomes, and accountability details when evaluating training programs.

Download the full HR & L&D Specification Sheet

A Tangible Sign of Growth and Excellence

When your team completes De-escalation Academy, they won’t just walk away with sharper skills—they’ll earn a beautifully designed Certificate of Completion.

This certificate isn’t just paper. It’s a symbol.
Of professionalism.
Of emotional confidence under pressure.
Of your investment in their growth.

Imagine the impact when a frustrated customer is met with a team member who’s been trained in psychological techniques—and has the credentials to prove it.

Your team earns more than a certificate.
They earn credibility, confidence, and your customers’ trust.

Frame it. Share it. Celebrate it.

Stay in the Loop with Monthly Progress Reports

We know that when you invest in training, you want to see results—and we make that easy.

Every month, you’ll receive a detailed Progress Report outlining:

  • Completion Status for each employee

  • 📈 Number of Logins to track engagement

  • 🕒 Last Login Date so you know who’s actively learning

No guessing. No micromanaging. Just clear, at-a-glance insights that help you support your team and measure ROI.

Whether you're managing 5 team members or 50, our monthly reports help you stay informed and keep momentum high—all without lifting a finger.

Accountability meets ease. That’s the De-escalation Academy difference.

Get proven results—calmer conversations, fewer escalations, and a more confident team.

 

Companies invest $12,000 for just one day of in-person de-escalation training with me—and they see the shift immediately.

But you?

You’re getting the same proven framework,
the same psychology-based tools,
the same real-world transformation…

👉🏾 For your entire team
at a fraction of the price.

Solo Plan

$399.

Great for Self-Paying Learners!

 

✔ 1 Learner

✔ Full access to De-escalation Academy

✔ Scenario-based video practice

✔ Monthly office hours with Myra

✔ Certificate of completion

✔ Confidence on every call, starting day one

✔ The exact tools you need to handle anything a customer throws your way, and to control conversations

BUY NOW

Small Team Plan

$1497.

Up to 5 team members

 

✔ All features in solo plan


✔ Monthly progress reports

 

✔ Monthly Micro Coaching Prompts to help you reinforce the 3R De-escalation Method


✔ $299 per employee - for every tool, prompt, and phrase to close tough calls with calm authority

 

 

 

 

 

BUY NOW - Team of 5

Mid-Team Plan

$1997.

Up to 10 team members

 

✔Full feature access + private onboarding available


✔Ideal for contact centers, regional rollouts, or multi-site teams


✔ $200 per employee - for the emotional intelligence training your customers will feel

 

 

 

 

 

BUY NOW - Team of 10

Core Team Plan ***Most Popular***

$2397.

Up to 15 team members

 

✔ Everything in Small Team


✔ Designed for cross-functional support teams


✔ $160 per employee - for the skill that can save an entire customer relationship.

 

 

 

 

 

 

BUY NOW - Team of 15

Pro Team

$2997.

Up to 25 team members

 

✔Full feature access + private onboarding available


✔Ideal for contact centers, regional rollouts, or multi-site teams


✔ Just $120 per employee-to stop escalations, shorten calls, and give your team lifetime confidence in tough conversations. 

 

 

 

 

 

BUY NOW - Team of 25

Growth Team Plan

$3997.

Up to 50 team members

 

✔All training content + management tools


✔Perfect for fast-growing teams or multi-department groups


✔ $80 per employee - It’s not just training. It’s emotional mastery on every call.

 

 

 

 

 

BUY NOW - Team of 50

Enterprise Plan

$5997.

Up to 100 team members

 

✔Full feature access + private onboarding available


✔Ideal for contact centers, regional rollouts, or multi-site teams


✔ $60 per employee- Organization-wide confidence transformation

 

 

 

 

 

BUY NOW - Team of 100

Need more seats?

Contact us for a custom quote and invoice.

 

USE OF DIGITAL COURSE LICENSES
We grant access to our digital courses on a per-person license. Licenses cannot be shared or exchanged during your twelve-month subscription. When employees leave your organization or department, we can remove those accounts and replace them with new hires or promotions. But we do not swap or exchange licenses to cycle through your set number of licenses.

 

Refund Policy

Enrollment in De-escalation Academy provides immediate access to all videos, workbooks, and resources, so we do not offer refunds. To help you make an informed decision, we provide detailed outlines and sample lessons before you enroll. If your team completes all modules within 30 days and feels they did not receive value, contact us—we’ll either provide a customized coaching session or apply a partial credit toward another Myra Golden program.

Everything Inside De-escalation Academy

This isn’t just de-escalation training—it’s a complete transformation system.

Your team won’t just learn what to say during tough conversations…
They’ll get the tools, the practice, and the coaching to own every interaction with calm, confidence, and control.

Let me show you exactly how it works.

De-escalation Academy: Confidence in Every Conversation

  1. Course Introduction

    1 lesson
    1. Your First Step to Confident Conversations
  2. Set Yourself Up for Success

    2 lessons
    1. Download Your Workbook
    2. Pre-Course Check-In
  3. Step 1: Regulate

    11 lessons
    1. The Baby Chimp Effect: Why Customers Can’t Hear You (Yet)
    2. Your Customer Might Be In Limbic Hijack
    3. 10-Second Psychology Trick That Defuses Angry Customers Instantly
    4. Step 1 of the 10-Second Psychology Trick: Acknowledge
    5. Step 2 of the 10-Second Psychology Trick: Pause
    6. Step 3 of the 10-Second Psychology Trick: Reset
    7. What We Can Learn from Gayle King About Regulating the Customer's Reactions
    8. Watch Gayle King interview R. Kelly Interview Here
    9. Regulate Mastery Check: Calming the Chemistry Before the Conversation
    10. Invitation to Join the Practice Lab
    11. Let's identify your key takeaways
  4. Step 2: Redirect

    9 lessons
    1. Why You Need to Master the Skill of Redirecting
    2. Grab Your Redirect Workbook
    3. “Move the Bed”: How to Use Psychology to Redirect Without Resistance
    4. How to Handle a Yelling or Cursing Customer
    5. Practice Moving the Bed
    6. Seinfeld Field Trip: Redirect In Action
    7. Watch the Seinfeld Scene Here
    8. Redirect Mastery Check: Moving the Conversation Forward
    9. Pause to capture your key takeaways
  5. Step 3: Resolve

    8 lessons
    1. Own the Close with Confidence (Get customers to accept your word as final)
    2. The Two Door Approach to Wrapping Conversations (Delivering bad news and pivoting to next steps)
    3. The Soft Close (A polite way to end conversations with disappointed customers)
    4. How to End a Circular Conversation
    5. Field Trip: Five Easy Pieces Diner Scene
    6. Watch the Five Easy Pieces Diner Scene here
    7. Let's identify your key takeaways
    8. Resolve Mastery Check: Closing the Conversation with Confidence
  6. Practice Lab

    5 lessons
    1. Your Pass to the Practice Lab
    2. Round 1: Impossible to Do
    3. Round 2: Demands to Talk to a Supervisor
    4. Round 3: Delivering Bad News
    5. Round 4: Your Choice
  7. Course Wrap & Certificate Award Ceremony

    3 lessons
    1. Let's measure your growth!
    2. Activity: Spotlight your biggest takeaways
    3. Course Wrap & Certificate Award Ceremony
  8. The Golden Vault

    2 lessons
    1. De-escalation Just Got Easier: Your Personal Cheat Sheet is Here
    2. 200 Phrases to De-escalate Any Angry Customer
  9. Golden Resource Library (Exclusive Bonuses)

    9 lessons
    1. The Feel, Felt, Found Method for Saying 'No'
    2. What to Say to the Customer Who Asks for Your Supervisor
    3. A Framework for Getting Customers to Back Down and Listen to You
    4. Psychological Priming
    5. Avoid Negative Priming
    6. Be regretful, but direct when you refuse a request
    7. How to Remove Yourself As a Threat
    8. The Psychological Power of the Word "Because"
    9. Talk with Confidence and Finality

Your Employees See the 3R Method Come Alive

De-escalation Academy doesn’t just teach you strategies—we take you on field trips into unforgettable real-world examples. Inside the Academy, you’ll experience three field trips that bring the 3R Method to life:

  • Regulate with Gayle King, as she calmly de-escalates R. Kelly during a volatile interview.

  • Redirect with Jerry Seinfeld’s famous car rental scene, where redirection goes wrong.

  • Resolve with the Five Easy Pieces diner scene, showing the consequences of a failed close.

👉🏾 On this page, step inside one of these field trips now—watch how Gayle King regulates R. Kelly using the exact steps you’ll learn in the Academy.

 

PLUS—You’re Getting These Game-Changing Bonuses

This isn’t just training.
This is how you make the results stick.

When you enroll your team in De-escalation Academy, you're not just handing them videos. You're giving them expert coaching, plug-and-play leadership tools, and psychology-backed resources designed to create lasting behavior change.


Live Monthly Q&A Coaching With Myra

(A $12,000 Value — Yours Free!)
-Ongoing access to Myra for real-world support
-Live coaching sessions to troubleshoot tricky calls
-Skill refinement after the training—because mastery takes more than a module

Your team gets direct access to the creator of the method—every single month.


The Confident “No” Blueprint 

(Valued at $850 — drawn from Myra’s private coaching for frontline leaders and call control specialists)

Knowing how to say “no” with grace—and without escalation—is one of the most powerful skills in customer communication. In this bonus, you’ll learn Myra’s proven frameworks for delivering bad news while maintaining control, composure, and confidence.

You’ll discover:

  • The Feel, Felt, Found Method – a time-tested communication approach that helps customers feel heard and understood while guiding them toward acceptance.

  • The U.S.A. Method – Myra’s 3-step formula for responding when a customer demands a supervisor, helping you regain control of the interaction and resolve it at your level.

These short, high-impact lessons show you how to set boundaries, protect your authority, and close tough conversations—without ever losing professionalism or empathy.


The Psychology of Influence and Calm

(A $1,200 Value — Yours Free!)

Step behind the scenes of Myra’s private coaching work and learn the psychological levers that drive calm, cooperation, and closure in customer conversations.

In this advanced bonus series, you’ll discover how to:

  • Be regretful, but direct when you refuse a request – deliver a confident “no” that preserves trust and dignity.

  • Remove yourself as a perceived threat – shift tone and framing to lower defensiveness instantly.

  • Avoid negative priming – stop unintentionally setting the stage for conflict through phrasing or delivery.

  • Use the psychological power of the word “because” – unlock compliance and understanding by tapping into cognitive bias.

  • Talk with confidence and finality – close conversations with clarity and authority—without sounding harsh.

Each short lesson gives you a psychology-based skill that blends emotional intelligence with conversational control—helping you influence even the most challenging interactions with ease.


The Phrase Vault

200 Go-To Phrases for Difficult Conversations

  -200 expertly crafted phrases—written by Myra over the years for her private clients in healthcare, retail, tech, and call centers

-Organized by scenario: Saying No, Delivering Bad News, Setting Boundaries, and more
-Language that aligns with the 3R Method—ready to use, adapt, or coach from

This is your team’s always-on script coach. From holding the line to closing calls with confidence, the Phrase Vault gives your employees the exact words to handle pressure with professionalism—and walk away proud of how they showed up.

 

Total Bonus Value: $14,000+

And your team gets every single one for free when you enroll in De-escalation Academy today.

Enroll Your Team Now!
 

Yep… There’s STILL More Where That Came From

You already saw the powerful bonuses packed inside De-escalation Academy—but because we’re all about helping your team actually succeed, we didn’t stop there.

These next-level resources go beyond training—they’re built to give your team the support, confidence, and momentum they need to show up strong, even during the hardest customer conversations.


A Private Support Community (Because Confidence Grows With Coaching)

This isn’t a “post once and ghost” kind of space. It’s an active, expert-led community where your team can:

✔ Get direct access to me between sessions for personalized guidance
✔ Ask questions and get real-time answers based on what’s happening right now on their calls
✔ Connect with fellow agents and supervisors to swap strategies and build each other up
✔ Stay accountable so they don’t just complete training—they actually use it

Bonus? Your people feel seen, supported, and not alone in the trenches. That’s a retention game-changer.


On-Demand Access (Training That Works Around Real Life)

You don’t need to rearrange schedules or pull reps off the floor. With on-demand access, your team can:

✔ Learn at their own pace, revisit lessons anytime
✔ Onboard new hires fast—with confidence from Day One
✔ Avoid scheduling conflicts and keep productivity on track

Because training that actually fits into your workflow? That’s the kind that gets results.


The Ultimate De-escalation FAQ Grid

Your Team’s Fast-Pass to Call Control and Customer Calm

You asked for a cheat sheet? We delivered a power tool.

This downloadable, plug-and-play grid gives your team fast, psychology-backed answers to the exact challenges they face every day:

🔹 28 of the toughest customer scenarios—yelling, venting, supervisor requests, you name it
🔹 Real-time responses based on the 3R Method (Regulate, Redirect, Resolve)
🔹 Proven language that closes calls without escalating—and without sounding robotic

Perfect for:

✔️ New hires who need quick wins
✔️ Veterans who want stronger control and confidence
✔️ Supervisors and trainers who need a ready-to-go coaching tool

It’s not theory. It’s not fluff. It’s the shortcut to better calls, faster closes, and fewer escalations.


 

Myra taking questions during her monthly live Q & A

All That For Just...

 

Solo Plan

$399.

Great for Self-Paying Learners!

 

✔ 1 Learner

✔ Full access to De-escalation Academy

✔ Scenario-based video practice

✔ Monthly office hours with Myra

✔ Certificate of completion

✔ Confidence on every call, starting day one

✔ The exact tools you need to handle anything a customer throws your way, and to control conversations

BUY NOW

Small Team Plan

$1497.

Up to 5 team members

 

✔ All features in solo plan


✔ Monthly progress reports

 

✔ Monthly Micro Coaching Prompts to help you reinforce the 3R De-escalation Method


✔ $299 per employee - for every tool, prompt, and phrase to close tough calls with calm authority

 

 

 

 

 

BUY NOW - Team of 5

Mid-Team Plan

$1997.

Up to 10 team members

 

✔Full feature access + private onboarding available


✔Ideal for contact centers, regional rollouts, or multi-site teams


✔ $200 per employee - for the emotional intelligence training your customers will feel

 

 

 

 

 

BUY NOW - Team of 10

Core Team Plan ***Most Popular***

$2397.

Up to 15 team members

 

✔ Everything in Small Team


✔ Designed for cross-functional support teams


✔ $160 per employee - for the skill that can save an entire customer relationship.

 

 

 

 

 

 

BUY NOW - Team of 15

Pro Team

$2997.

Up to 25 team members

 

✔Full feature access + private onboarding available


✔Ideal for contact centers, regional rollouts, or multi-site teams


✔ Just $120 per employee-to stop escalations, shorten calls, and give your team lifetime confidence in tough conversations. 

 

 

 

 

 

BUY NOW - Team of 25

Growth Team Plan

$3997.

Up to 50 team members

 

✔All training content + management tools


✔Perfect for fast-growing teams or multi-department groups


✔ $80 per employee - It’s not just training. It’s emotional mastery on every call.

 

 

 

 

 

BUY NOW - Team of 50

Enterprise Plan

$5997.

Up to 100 team members

 

✔Full feature access + private onboarding available


✔Ideal for contact centers, regional rollouts, or multi-site teams


✔ $60 per employee- Organization-wide confidence transformation

 

 

 

 

 

BUY NOW - Team of 100

Need more seats?

Contact us for a custom quote and invoice.

 

USE OF DIGITAL COURSE LICENSES
We grant access to our digital courses on a per-person license. Licenses cannot be shared or exchanged during your twelve-month subscription. When employees leave your organization or department, we can remove those accounts and replace them with new hires or promotions. But we do not swap or exchange licenses to cycle through your set number of licenses.

 

Refund Policy

Enrollment in De-escalation Academy provides immediate access to all videos, workbooks, and resources, so we do not offer refunds. To help you make an informed decision, we provide detailed outlines and sample lessons before you enroll. If your team completes all modules within 30 days and feels they did not receive value, contact us—we’ll either provide a customized coaching session or apply a partial credit toward another Myra Golden program.

Meet Your Instructor

From conflict-avoider to conversation control expert trusted by Fortune 500s.

Hey there—I’m Myra, and for the past 20 years, I’ve been in the trenches with frontline customer service teams, teaching them how to handle even the toughest customer interactions with calm, clarity, and confidence.

Over 2 million professionals have gone through my training, and my de-escalation strategies are trusted by some of the biggest names in business. I specialize in helping teams reduce escalations, shorten call times, and keep control of conversations—no matter how heated things get.

But here’s the part most people don’t know:


I wasn’t always this calm under pressure.

In fact, I used to avoid conflict at all costs—at work, at home, everywhere. I thought dodging difficult conversations would make things easier… but it only made everything harder. It took time (and a lot of trial and error), but I finally realized:


De-escalation isn’t about avoiding conflict. It’s about mastering it.

That realization led me to create the 3R De-escalation Method—a proven framework that’s helped teams across industries take control of customer conversations without escalating or burning out.

And now? I’ve packed everything I know into De-escalation Academy—so your team doesn’t have to figure it out the hard way.

Inside, your employees will get expert-led training, live coaching, and real-world tools they can use right away. No fluff. Just strategies that work—even with the most challenging customers.

Let’s give your team the confidence they need to stay cool, calm, and in control.

 

-Myra

 
 
 
Enroll Your Team Now!

 Frequently Asked Questions (FAQ)

Because smart decisions start with real answers.

Still wondering if De-escalation Academy is right for your team? You’re not alone—and we’ve got you.


Here’s everything you need to know before jumping in.

No fluff. No confusion. Just clear, straight-up answers so you can feel confident enrolling your team.

Enrollment, Access, and Reporting

How Do I Know This Will Work For My Team?

What’s Included in the Training?

How Does My Team Access the Training?

How Can I Track My Team’s Progress?

Pricing & Enrollment Options

New Hires & Team Growth

Enroll Your Team Now!

Refund Policy

Enrollment in De-escalation Academy provides immediate access to all videos, workbooks, and resources, so we do not offer refunds. To help you make an informed decision, we provide detailed outlines and sample lessons before you enroll. If your team completes all modules within 30 days and feels they did not receive value, contact us—we’ll either provide a customized coaching session or apply a partial credit toward another Myra Golden program.