01Because there are seventeen.
Not seventeen a quarter. Seventeen private engagements in a year, in person and virtual combined, and that is the entire calendar. There is no version of this where I fit everyone in, so I choose the rooms where the structure will hold.
02Because every engagement is built, not delivered.
Before the day there is a questionnaire your leaders complete, real calls listened to or stores shopped, and scenarios written in your language. That build is the difference between a session your team quotes back a month later and one they enjoyed and forgot.
03Because these are the questions I would ask you anyway.
Answering them here saves us both a conversation, and it means the first conversation we do have is a useful one. I am not scoring your writing. I am trying to understand your operation.