The application

Apply for a date.

About four minutes. You hear back from me, not from a system, and if I am not the right answer for what you are dealing with, I will tell you that quickly and point you toward what is.

Seventeen private engagements a yearA personal reply within two business days

Why an application

Why this is an application and not a contact form.

01

Because there are seventeen.

Not seventeen a quarter. Seventeen private engagements in a year, in person and virtual combined, and that is the entire calendar. There is no version of this where I fit everyone in, so I choose the rooms where the structure will hold.

02

Because every engagement is built, not delivered.

Before the day there is a questionnaire your leaders complete, real calls listened to or stores shopped, and scenarios written in your language. That build is the difference between a session your team quotes back a month later and one they enjoyed and forgot.

03

Because these are the questions I would ask you anyway.

Answering them here saves us both a conversation, and it means the first conversation we do have is a useful one. I am not scoring your writing. I am trying to understand your operation.

Before you spend four minutes

Two things that would make me say no.

I would rather you knew these first, because they are the two most common reasons I decline good work.

The first

If your managers will not be in the room.

Not observing from the back. In it, doing the exercises, working the same scenarios their team is working. A team cannot hold a skill their manager never reinforces, and I have watched too many good workshops decay in the four weeks afterward for lack of one person saying, do the thing we learned. I now require this for private engagements.

The second

If the escalations are caused by something nobody will revisit.

If a policy is generating the calls and it is not open for discussion, training makes it worse. Your people will deliver an indefensible answer more smoothly, the customer will still be angry because she is still right, and your best agents are the ones who will feel it most. That is how good people leave.

Here are the questions

Short answers are fine.

Who you are, which path you are exploring, which number you are trying to move, your timing, and what is happening now, the way you would say it out loud. I take it from there.

This goes to Myra. You will not be added to any list.

Not ready to apply?

Three things that may be more useful right now than a conversation with me.

The waitlist

Know when dates open, without committing to anything.

One field. The people on it see dates before they go public.

Join the waitlist →
The Investment Guide

Know what this costs before you talk to anyone.

The four Signature Experiences, each with its price and what it includes. No add-ons, no surprise fees.

See the Investment Guide →
A question, not a project

Most of what people ask is already answered.

The FAQ covers more than thirty of them, and the contact page has a door for everything else.

Read the FAQ →