When Fight-or-Flight Kicks In: How to Calm Customers Before They Know They Need It call control call control skills Feb 09, 2026

Picture this: you're eight years old, sitting in a doctor's waiting room, and your stomach is in knots because you know you're about to get a shot. But instead of sterile white walls and uncomfortable chairs, you're surrounded by a magical spaceship playground that makes you forget all about your fe...

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