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Strategic Account Management Consultation
Strategic
account management is fiercely focused on building, recovering
and strengthening relationships with a company's most critical
customers. According
to McGraw Hill's 7 Keys to Managing Strategic Accounts,
strategic accounts are those customers who most readily help a
company achieve its strategic and future financial goals. These accounts have
strategic significance for the supplier. The fierce focus of
this company-wide initiative is to help you build life-time relationships with
these critical customers.
When
Myra Golden partners with a company for Strategic Account Management,
you will discover new ideas for:
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Building
and protecting customer relationships
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Completely
restoring customer confidence after service failures occur
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Improving
and stabilizing problem accounts
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Winning
back lost customers
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