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Industry Intelligence

Best Practices, Tips & Techniques

Updated 9/25/07

Are Your Reps Making Any of These Mistakes In Consumer Email Responses?

by Myra Golden


An estimated 11 billion emails are sent everyday worldwide. If your Customer Service Department receives 100 emails a day and each one takes an average of 10 minutes to deal with, that’s more than two full work days involved in simply responding to email coming in on just one day! If this is your situation, your employees are probably overwhelmed and your customers are dissatisfied because they are experiencing unacceptable response delays.

E-Customer Service is supposed to make our lives easier, not harder. When E Customer Service is handled right, it offers many benefits, including increased customer satisfaction and retention, increased productivity, and reduced operations costs. 

Moving routine interactions online saves Cisco Systems nearly $270 million annually—with increased customer satisfaction. This week I am sharing with you 4 of the most common costly and time-consuming mistakes companies force their Customer Service Reps to make when handling email consumer response -- and I offer solid solutions for each mistake.

1. Replying to Simple Requests and Routine Questions When You Should Be Using Auto Responders

A lot of us waste a lot of time responding to queries that won't land us new business or even strengthen relationships with current customers when these same queries could be automatically handled. A simple, but often overlooked solution is to use Auto Responders. 

Auto responders allow you to send an immediate, pre-written response to anyone sending email to a designated address. For example, anyone sending an email to product44info@company.com could receive an automatic immediate reply with specific product information for Product #44, including a link to a downloadable product manual for Product #44, and no live person would have to read or respond to the message unless the auto responder doesn’t completely answer the customer’s question. To use Auto Responders, you’ll simply need to set up the pre-written messages and attach them to designated email addresses. (Your IT Department can help with this). 

2. Typing Routine Messages Over and Over When You Could Save Frequent Reply Messages in Draft Folders
Often, customer service professionals are saying the same thing over and over again to several customers via email. You can type the reply one time and save it as “draft” and then go back and copy the paragraph or phrase  and paste in your customer’s email. This draft can be saved on a folder on the company’s network or each customer service representative can have a copy saved in their email manager. Here's how it works. If you often have to type something similar to: 

“We appreciate hearing about your experience, but we cannot compensate you in this matter because you failed to follow instructions for the product.”

You would save this exact phrase in a draft folder and then copy and paste it as needed.


3. Shipping Customers Documents or Explaining to Them Where to Go On Your Website to Find Information When You Could Just Put Commonly Requested Documents In Portable Document Format (PDF)
Don't waste time and money shipping documents and booklets or telling your customers where to find your docs on your website. Save commonly requested docs in your draft email folder. This way you can immediately send customers documents, even large documents such as User’s Manuals or Warranty Information without expensive postage and time delays by creating PDF (Portable Document Format) documents. Create Adobe® (www.createpdf.com) lets you convert a variety of documents into PDF files that anyone can view using the free Adobe® Reader®.

4. Not Maximizing Technology By Making Your Website a Self-Service Center
Responding to simple routine, non-revenue generating inquires is almost always a waste of your employees' time. Your people need to be available to handle contacts where they have the opportunity to restore customer confidence, build loyalty, or strengthen relationships with your customers. They don't need to handle "Can you tell me where the nearest XYZ Outlet is to zip code 74012?" questions. 

What you need to do is generate a list of commonly asked questions and put the questions and your answers on your website so customers can search your database and find their own answers. This can save an enormous amount of time and money because customers can serve themselves instead of calling your reps or sending emails for help. One of my clients, Vistakon – a division of Johnson & Johnson, has the best example of online customer service I’ve seen. Check out Vistakon’s FAQ page by going to http://www.jnjvision.com/faq.html.Other great examples include Amazon.com and http://www.callcenterwebinars.com/faq.html.  



Bottom Line: Automate as much as you possibly can and always look for ways to automate more of your routine responses. Four out of 10 workers don’t find that email makes them more productive and that’s probably because they haven’t learned to automate common functions. Implement the ideas I presented here and you’ll find that email not only makes you more productive, but it increases customer satisfaction and frees staff up for more tasks.

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Difficult Customers?

See How Easy It Is to Get Angry Customers to Back Down Using This New Way!

Get angry customers to back down and completely regain customer goodwill without giving the store away! 

Do you ever find that your employees spend more money to resolve complaints than you know they should? Do they sometimes "pay a customer off" just because it's easier to " get rid of them"? Do you wish your team had more strategies and confidence to deal with demanding, irate, or unreasonable customers?

 

Announcing:

 

Handle Difficult Customers Like a Diplomat: Easy-to-implement strategies for dealing with crafty, cunning, & unreasonable customers

 

A live web seminar by Myra Golden

October 12, 2007 1:00 - 2:30pm Eastern Time

(All you need is high-speed Internet and a phone line)

 

I promise, after attending my Handle Difficult Customers Like a Diplomat webinar, your employees will be inspired and thrilled with how effective they are at getting angry customers to back down and moving customers out of a hardball mentality. And once they’ve gotten a taste of how easy it truly is to get angry customers to back down and reach win win resolutions, they will be completely STOKED and actually look forward to the challenge of moving customers out of a hardball mentality!

 

Handle Difficult Customers Like a Diplomat is CLEAR, CONCISE, and geared to give your people QUICK RESULTS that will empower them to defuse anger and reach agreements that balance the interests of both your customers AND your company.

 

In Handle Difficult Customers Like a Diplomat, I reveal secrets like:

  • How to lay a foundation for resolution - so that you can make better deals with customers (even unreasonable customers)
  • 6 tactics for getting angry customer to back down. These tactics are super-simple, yet highly effective!
  • Exactly how to handle the cursing or yelling customer…I’ll show you how to handle extreme behavior with confidence, control, and credibility.
  • 3 Strong, but non-threatening tips for creating calm with irate customers.
  • How to get whining, rambling, or long-winded customers to cut to the chase…yes, it can be done!
  • How to regain control by using the "Pause" button - Pausing is a subtle, but effective strategy that can be used to intimidate, inspire awe, or just leave difficult customers in the dust!
  • Hear a STRONG case FOR apologizing to customers - discover why a simple apology can diffuse anger help customers cut to the chase, and minimize emotions AND slash your settlement costs.
  • 2 mistakes you can't afford to make when speaking  with upset or angry customers. 
  • 7 secrets for moving customers out of a hardball mentality - you'll love these! 
  • How to nail the customer that tries to manipulate with anger - three simple, but extremely powerful techniques.
  • 4 things to never do in a negotiation. Knowing these "don'ts" makes all the difference.
  • Why you need to beware of hypothetical questions from your customers.
  • How to call a customer on a negotiation ploy - a proven 2-step response is all it takes to call a bluff with finesse!
  • 3 questions you need to ask yourself before making any concessions - these questions will help ensure you don't " give the store away" in an attempt to reach quick agreements.
  •   13 Great phrases for breaking through standoffs, stalemates, and deadlocks.  
  •  And more!  

If You Don’t Get Your Employees Training to Handle Difficult Customers Now, You’ll Hate Yourself Later

 

Don't just take my word for it.  See for yourself what others are saying about my complaint handling training programs:

Myra Golden's seminars are captivating and resourceful in complaint resolution. Her tactics should be used throughout the world!

Brandy Warrior, Coca-Cola

It was outstanding I could relate to Myra and her strategies.

Kristi Collier, McDonald's Corporation

Myra 's program was was excellent. One of the best training sessions we have attended ...well presented. The session was very beneficial to our everyday job!

Shirley Perry, Michelin North America

Myra 's workshop provided a process and tools to use when dealing with customer feedback. Her workshop has provided many "A-ha's" for us to incorporate into our day-to-day work environment.

Anne R. Armitage, former manager customer Relations, Vistakon, a division of Johnson & Johnson

Myra delivered a sensational message that will enable me to be a better, stronger,, leader.

Rachel Kennerty, Team Manager The Coca-Cola Company

Myra's program changed my attitude about customer service.

Katawi Cato, Coca-Cola North America

 

 

How can you use this training?

  • Download and save the digital copy and launch the training whenever you need it  (available for download within 14 days of the live broadcast)
  • As a refresher training for your employees
  • New hire training for customer service employees
  • Easy and convenient training for your at-home agents (just send them a link to the digital recording)
  • Have employees download the included and free audio file to their MP3 players so they can learn on the go

 

Not only was Myra focused and articulate in her presentation, but the personalized approach she takes to such difficult topics as anger as it relates to customer service will make me a more insightful Rep

 

Michelle Pa g lione

Estee Lauder Companies

 

 

Handle Difficult Customers Like a Diplomat: Easy-to-implement strategies for dealing with crafty, cunning, & unreasonable customers

 

A live web seminar by Myra Golden

October 12, 2007 1:00 - 2:30pm Eastern Time

(All you need is high-speed Internet and a phone line)

 

Like all of my seminars and products, Handle Difficult Customers Like a Diplomat is backed by our 100% satisfaction guarantee.

If you don't feel the tips, tactics, and techniques provided in this high impact seminar will help you and your employees deal with difficult customers with more ease and effectiveness, I don't deserve your business and I'll refund every penny. 

If my field-tested strategies don't work for you, just call our offices at 866-873-8419 within four weeks of your purchase to receive a full refund.

What I'm saying is don't decide now if Handle Difficult Customers Like a Diplomat is right for you. Try it out for one full month-risk free.

If Handle Difficult Customers Like a Diplomat doesn't help you overcome any stumbling blocks to effectively dealing with difficult customers, if it doesn't guide you step by step through laying a foundation for win win problem resolution, how to set limits and stick to them, and if it doesn't take you by the hand and teach you how to move customers out of a hardball mentality, and how to reach agreements that don't require that you give way the farm, and if it doesn't make dealing with difficult customers easier than you ever dreamed possible, then I don't want your money and I'll gladly give it all back.

You have nothing to lose!

 

This live web seminar is intelligently priced at $299. You can download, save, and share this webinar (and MP3 download)  throughout your organization at no additional cost! Click Here to Register for this webinar.

 

One tiny idea could save you thousands of dollars in slashed settlement costs.

 

Can you afford to make major blunders and spend more money than you should when common mistakes could be avoided with a low $299. investment in this professional development event? Click Here to Register for this webinar $299

Handle Difficult Customers Like a Diplomat: Easy-to-implement strategies for dealing with crafty, cunning, & unreasonable customers

 

A live web seminar by Myra Golden

October 12, 2007 1:00 - 2:30pm Eastern Time

(All you need is high-speed Internet and a phone line)

Click Here to Register for this webinar $299

 

FAQ

 

What are the technical requirements for access?

To participate you simply need a high-speed Internet connection and computer speakers and Windows Media Player.  

 

How soon will I be able to view the webinar?

We will process your order quickly and as soon as your method of payment is verified, you will be granted access to the webinar.

 

How much does it cost?

This online video seminar is $299. You use this training throughout your organization for 12 full months.

 

Handle Difficult Customers Like a Diplomat: Easy-to-implement strategies for dealing with crafty, cunning, & unreasonable customers

 

A live web seminar by Myra Golden

October 12, 2007 1:00 - 2:30pm Eastern Time

(All you need is high-speed Internet and a phone line)

  This live web seminar is intelligently priced at $299. You can download, save, and share this webinar (and MP3 download)  throughout your organization at no additional cost!  

Click Here to Register for this webinar $299

 

Handle Difficult Customers Like a Diplomat

A presentation of the Myra Golden Company

918-671-2413

809 S. Aster Ave , Broken Arrow , OK 74012

http://www.myragolden.com

info@myragolden.com

 

 

Myra Golden’s seminars are captivating and resourceful in complaint resolution. Her tactics should be used throughout the world!”

Brandy Warrior

Coca-Cola

“It was outstanding. I could relate to Myra and her strategies.”

Kristi Collier

McDonald’s Corporation

Myra ’s program was excellent. One of the best training sessions we have attended – well presented. The session was very beneficial to our everyday job!”

Shirley Perry  

Michelin North America  

 

Call Center Webinars is pleased to announce the return of Myra Golden's famous Handle Difficult Customers Like a Diplomat webinar!

 

Handle Difficult Customers Like a Diplomat

Strategies to help you handle demanding, irate & unreasonable customers in such a way that you completely regain goodwill...without giving the store away.

October 12, 2007, 1:00 - 2:30pm ET

Get the full story here:

http://www.TameDifficultCustomers.Com 

 

Myra Golden Seminars announces the public release of new Complaint Handling & Dealing with Difficult Customers Online Video Course. Read the press release.

 

About Myra Golden

Myra Golden is one of the service industry’s most prominent trainers and a highly regarded business growth strategist. Companies hire Myra and her team to help them achieve measurable growth by building, recovering, and strengthening customer relationships.

In 1999 Myra established Myra Golden Seminars after identifying the need for customer service professionals to be equipped with specific skills for responding to complaints and difficult customers in such a way that they completely regain goodwill and even strengthen loyalty after any service mishap. 

Her interactive customer recovery training programs and e-Learning programs have gained international attention and have made her an in-demand speaker at annual Society of Consumer Affairs Professionals conferences, Government Consumer Affairs conferences, and company annual meetings. 

She is a frequent contributor to the Customer Relationship Management Journal, publisher of a weekly eZine, author of Beyond WOW, and more than 200 articles.

 

 

 

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